The other day, I read a blog which mention a product in the internet marketing market, or make money online niche. I found that the author offers a set of free product. This is not a lucky draw. Instead, the author asks the reader to send him a letter. That letter has to contain several paragraphs mentioning why the author should give this product to that reader. Well, I found this type of promotion many times and did not really notice anything. I used to try to write the same thing on other products which have higher ticket price. But may be my message was not good enough, I didn’t win.

This time, I also thought the same. I thought that since this product is not very popular, may be I have little competition. However, the price of the product is not as high as what I tried before. I tried to think of some reasons to write on my letter. However, something struck on me.

What should be the reasons to give to the author of the product? May be I am fit to some of his categories, but I am not that desperate. Yes, I can spare less than a hundred bucks to buy his product. So, why do I need to ask for free? Then I continued to think if I really need it. Not really.

Please don’t think that his product is bad or something. But I have so many products on the shelves. I couldn’t effectively follow all if I want to. Then, why did I want to go for this contest? I think it is because I thought this is just for the sake of having something for free. Also, there may be some interesting information inside.

That was when I started to understand. This sale technique can stimulate the reader to ponder why he needs the product. Although, the reader may not really realize this, he has to subconsciously think that he needs it when he writes the letter. In the end, the process arouses his needs.

There are a few things that may happen. First, the reader finishes the letter without feeling anything and waits for the result. I used to be in this group with my previous submission. However, may be I did not try to write well enough so I did not feel anything.

Second, the reader feels ashamed and asks himself if he really needs the product. If so, why doesn’t he buy it instead of spending time asking for a mercy from other people? The price is not that high anyway. So, he buys it without submitting a letter. This is a good trigger of thinking, in my opinion.
Third, the reader feels the needs and waits. After the result comes out, he doesn’t win. He buys the product. The author wins with this strategy.

I don’t know if this is called strategy. May be he did that from the pure good intention without wanting to use this as a sale tool. Who knows?